Should you consider using dark mode on your digital signage?
In 2017 digital media companies such as Twitch and Reddit began offering dark mode as a feature on their platforms. Following this, in 2018, Apple launched a dark mode in their macOS Mojave and Microsoft in its Microsoft Office. Today dark mode has become popular on mobile phones, websites, and apps, with an estimated 81.9% of smartphone users using it.
So, while dark mode is popular on smartphones, websites, and apps, is it useful on digital signage? Let's investigate!