4 Compelling Ways Digital Communications Enable Better Marketing

Much time is spent determining marketing strategies (or a marketing strategy), planning your messages, and creating content. However, developing amazing content is only the first step in delivering it. Distribution of that content is the next step in its journey. Over the last few decades, distribution has become increasingly focused on digital, as traditional marketing mediums shrink. Digital communications channels include your website and online presence, social media, mobile apps, and digital signage.

Internet of Things (IOT) & Food Services

Some of you might not remember this but when I was a kid and you walked into a fast food chain the menu boards were simple basic plastic signs that you either never changed or had to get up on a ladder to change. Similarly, grocery stores were full of printed posters and paper shelf labels. There were no digital signs, self-service kiosks or any of the technology we see today. Fast forward to  now where it is common to see digital menu boards and digital signs in most fast food restaurants and grocery retailers.

IOT and Healthcare

The Internet of Things (IoT) and integration of devices into all facets of daily life holds lots of promise, but perhaps the area where it holds the most promise is healthcare. It is estimated that "646 million IoT devices will be used for healthcare by 2020" (Internet of Things 2015 Report, BI Intelligence). Combined with visual communications and devices like sensors IoT has the potential to elevate healthcare to an entirely new level.

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