Why Unused Data is a Virtual Goldmine

Why Unused Data is a Virtual Goldmine

Every single customer interaction, sales transaction, operations report, and similar electronic record represents a wealth of potentially valuable information that can be used to shape business strategy, enhance customer experience and improve product design. Yet, a vast portion of this data sits unused. The critical last mile between this information and its application represents a massive area of business opportunity.

Achieving Organizational Transparency Using Digital Communications

Transparency is quite a buzz word in the corporate world. Businesses across the globe are increasingly committing to improving their transparency—both internally and externally—mostly in effort to win back trust. While the rise of technology can increase transparency, it may also cause of substantial distrust (think data breaches, hacks, etc.).  According to a PWC report, today’s CEOs think it’s harder for businesses to sustain trust in the digital age.

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